The Story

OONA Studio is a small design workshop focused on the production of well-designed, smart, high quality goods. All OONA Studio products are created as contemporary, smart and environmentally conscious pieces of design. This means we are not only committed to creating functional design but also to using ethically sourced wood and recycled / recyclable materials in all our products.

The whole journey started in 2013 with an idea - design and create a stylish, functional and high-quality bicycle shelf. I was very much in love with cycling at that moment as I still am today. Having an expensive bike meant that leaving it outside at night was not an option and I began searching the internet for functional ideas of storing my bike inside. I soon came to realize there are some really good options and alternatives out there, but I never intended to buy one. For me the challenge was to create a design of my own and bring it to life. I'm an economist by profession and I had no woodworking skills what so ever. So this was not an easy challenge but, with a lot of passion and determination, after many trial-and-errors and going back to the drawing board quite a few times, the first OONA Studio bicycle shelf was born.

 

 

 

When I started this I really didn't have any formal business plan in mind. There was no crunching of numbers and there was little to no planning. I just had a product that I was very happy with and thought I should give it a try, see if I can find other likeminded people that would appreciate it. I started my first shop on Etsy and the very first sale was made to France in August 2013. Since then OONA Studio products have been shipped to customers in over 20 countries on three continents around the world.
Things naturally evolved over the years. The first design received a face-lift and we started working on new ideas. Some of them made it to the shelf and can be found in our online shop today. Others remained just prototypes, perfect, one of a kind gifts for our friends.
Creating high-quality, handcrafted bicycle furniture was the initial idea behind this personal project, but my dream was to expand our vision also to other lines of products and so, the OONA wallet was born with the same core values in mind - smart, well-designed, high-quality, eco-conscious goods.
Ever since the beginning of this journey we wanted to do things the right way. That's why from the start we  committed ourselves not only to creating functional design but also to using ethically sourced wood and recycled / recyclable materials in all our products. Thus, all the wood used in our products comes only from FSC (Forestry Stewardship Council) approved suppliers.
But, along the way, we felt the need to do more. We believe in giving back to the community in ways that support environmental sustainability but also empower the people to change the way they live for the better. Simply put, we don't want just to plant trees, we also want to change lives in this process. So starting with 2016 we entered into a partnership with Trees for the Future, whereby we committed ourselves to planting trees with every product sold. Therefore, with every product you purchase you help provide both food and jobs for thousands of people around the globe that rely on these trees to survive.  
Trees for the Future is an organization committed to improving the livelihoods of impoverished farmers by revitalizing degraded lands.  Since 1989 Trees for the Future planted over 127 million trees all over the world and demonstrated the transformative power of trees in helping people break out of the poverty trap while also addressing the global environment. Today, their work in East and West Africa is helping to build a world where people can leave a legacy of opportunity through sustainable practices and productive lands for future generations.